Behind The Brand: Johnathan Hayden

Johnathan is an American born designer based in New York City. His incredible life experiences and culturally rich upbringing were the inspirations for his latest collection that was recently presented at Tokyo Fashion Week. This brand new collection incorporates trends and styles from both American and Japanese cultures.

Read More
XPERIMNT SS 2020

SEOUL FASHION WEEK SPRING SUMMER 2020

For the past two seasons the brand has primarily focused on menswear adding only one or two women wear pieces in his collection. This season Xperimnt decided to add more womenswear to their collection.

Read More
RunwayJourdie GodleyComment
BETTERKIND SS 2020

SEOUL FASHION WEEK SPRING SUMMER 2020

BETTERKIND is back with another fashion forward collection. This season the brand’s collection was inspired by the manifestation of femininity and what it means to be a women in the year 2020.

Read More
RunwayJourdie GodleyComment
FAYEWOO SS 2020

SEOUL FASHION WEEK SS 2020

Fayewoo presented a very a interesting and avant garde collection yesterday during Seoul Fashion Week Spring Summer 2020. Here are some of our favorite pieces from our first Fayewoo show.

Read More
RunwayJourdie GodleyComment
ULKIN SS 2020

Seoul Fashion Week Spring Summer 2020

Ulkin is a brand that i’ve enjoyed supporting since meeting the head designers two years ago. Each season I look forward to seeing what they do next and how their brand evolves. Although I personally prefer their Fall-Winter pieces as they are more my style I am very happy with this new collection.

Read More
RunwayJourdie GodleyComment
BY.D'BY SS 2020

SEOUL FASHION WEEK SPRING SUMMER 2020

Song Bu Yong is back this season with an amazing Spring-Summer collection for his Busan based brand BY.D’BY. After taking a short break from showing at Seoul Fashion Week the brand has refreshed its already fashion forward image with a colorful collection that I honestly want every piece from.

Read More
THE GREATEST AUTUMN / WINTER 2019

Seoul Fashion Week AW 2019

This season I went to more shows than I can count but by far THE GREATEST was my favorite menswear show of the season. Having only debuted their first collection last season the greatest has evolved to become one of the best new menswear brands in South Korea.

Read More