ULKIN SS 2020

Ulkin is a brand that i’ve enjoyed supporting since meeting the head designers two years ago. Each season I look forward to seeing what they do next and how their brand evolves. Although I personally prefer their Fall-Winter pieces as they are more my style I am very happy with this new collection.

Each season Ulkin tackles a different theme or social issues. This season’s collection aimed to discuss how humanity still facing a world where inhumane conflict and irrational violence suppress the diversity and freedom that society and the fashion industry represents and how the fashion industry is still misunderstood by many as a dark or negative part of society.

In their press release Ulkin said the collection is also about “moving forward to a world where personality and freedom are respected and will lead fashion to become way for self expression and culture by itself, not just a consumable product.”

The pieces are playful, wearable and keep the brand’s signature style that incorporates different forms of art and upcycling . One thing that separates Ulkin from other brands showing at Seoul Fashion Week is there amazing accessories including clutch and cross body bags.

Scroll through to see more looks from Ulkin’s new collection and let us know what you think.

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ARTICLE WRITTEN BY JOURDIE

PHOTOGRAPHED BY HYUN-SUK FOR EAST & WEST