Born in the United States and raised between Australia and Asia, Jourdie is a fashion consultant, model, digital content creator, writer and the creative director behind the fashion site East & West. The site aims to bridge the two very different fashion cultures of Asia and the West.

Jourdie has consulted and collaborated with fashion companies and brands from Australia, Indonesia, South Korea, The United States and China, including The International Woolmark Company, FFORA, Coach, BYDBY and Ikat Indonesia.

Being born with a disability known as cerebral palsy, Jourdie requires the aid of a wheelchair in order to travel long distances but is not confined to it. Having a disability has never confined Jourdie's dreams and aspirations. Through East & West, Jourdie hopes to use his disability to inspire others through his love for fashion and break the negative perceptions society places on people with disabilities.