A Look At The JKOO For Adidas Originals Collection
Image: courtesy of Jkoo
Seoul,South Korea. Internationally acclaimed South Korean label Jkoo launched their first collaboration collection with German founded sportswear brand Adidas Originals. The collaboration comes only a few years after the label was a finalist in the renowned International Woolmark Prize. Jkoo was launched in 2012 by couple Jinwoo-Choi and Yeonjoo-Koo, combing their take on modern street style with a twist of femininity.
The Spring-Summer collaboration collection is a great example of how brands from the East are gaining more attention from the fashion industries of the west. Jkoo’s signature silhouette fit perfectly with Adidas’s sportswear ascetics making the perfect East meets West collection.
For those who are interested in purchasing pieces from the collection, it is now available at Adidas Originals Hong Kong flagship store.
Scroll down to check out some exclusive promotional images and a short fashion film.
Congratulations to Jkoo.
Image: courtesy of Jkoo
Image: courtesy of Adidas Originals
Image: courtesy of Jkoo
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WRITTEN BY JOURDIE
PHOTOS SOURCED FROM JKOO & ADDIDAS ORGIGINALS