THE GREATEST AUTUMN / WINTER 2019

This season I went to more shows than I can count but by far THE GREATEST was my favorite menswear show of the season. Having only debuted their first collection last season the greatest has evolved to become one of the best new menswear brands in South Korea. I loved absolutely every piece that came down the runway and want to wear them all next Seoul Fashion Week . It is rare of me to go to a show and fall in love with every piece but this collection managed to pull at all the right heart strings. The shirts, Jackets and pants are all so fashion forward and unique in their own way. The Greatest has managed to define their signature this early in the game and I believe this is a good sign that the brand will see a lot of success In the near future. The collection has the potential to appeal to both the Eastern and Western markets. I do however feel that the collection will be more popular amongst the consumers in the Asian region as the pieces are a little bold for the American market. Nonetheless I am very excited for the label’s next show during the Spring-Summer Fashion Week season and look forward to seeing where this amazing brand goes in the future.

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WRITTEN AND PHOTOGRAPHED BY: JOURDIE