MINU AUTUMN / WINTER 2019

Seoul Fashion Week AW 2019

Korean label MINU came back to Seoul Fashion Week with their sophomore collection that was just as fun and fresh as their first. Designer Minwoo Jo brought a colorful, carefree and youthful vide to the runways that are nowadays overrun with street style.

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XPERIMNT AUTUMN / WINTER 2019

Seoul Fashion Week AW 2019

Korean brand Xperimnt by designer Hong Yong Shin released their sophomore collection during Seoul Fashion Week Fall Winter 2019. This new collection showed a much welcomed evolution in the brands identity as the designer seems to have taken the necessary steps to make it more commercial than it’s SS19 predecessor.

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UL:KIN UPCYCLES SPRING / SUMMER 2019

Seoul Fashion Week SS 19

Ul:kin is back with an electrifying new collection inspired by the process of upcycling. What makes Ul:kin special is its mission to create high end casual wear with a mix of art and culture that tackle issues that are important to the label each season. This season’s collection discussed the issue of separation by focusing on harmonization and breaking the boundaries between the old and the new. 

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THE LOST ART OF AUTHENTICITY

When I first started the Instagram account that accompanies this site, I was eager to share my point of view and mission with the world. However, like so many bloggers before me, I got so caught up focusing on getting as many followers as I could and not focusing on what made my brand unique

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