BY.D'BY SS 2020
Thank you to Hyun-Suk who is attending shows in my absence this season and providing us with all these amazing photographs.
Song Bu Yong is back this season with an amazing Spring-Summer collection for his Busan based brand BY.D’BY. After taking a short break from showing at Seoul Fashion Week the brand has refreshed its already fashion forward image with a colorful collection that I honestly want every piece from. Since its debut runway show BY.D’BY has been a brand that many other young Korean labels take inspiration from but has yet to gain the same level of international attention and recognition that its senior brands such as Munn and Youser receive. Hopefully this collection will provide the brand with the boost that it needs to truly cement itself as one of the top menswear labels in South Korea, a title it has held in my eyes for the longest time.
Scroll down to check out the rest of the runway shots from this phenomenal show and let us know what you think about the collection in the comments section.
