Lay Zhang Releases First Collaboration With Converse
Chinese superstar Lay Zhang (张艺兴) is a man of many talents. Lay is actor, singer and music producer who can now add designer to his resume with the release of his first collaboration collection with Converse. The Converse X Lay Zhang Chuck 70 is inspired by the authentic dance experiences during Lay’s early career. Starting off as a member of K-pop mega group EXO, Lay began a solo career in China that transformed him into a global star.
Image: Converse
According to converse “The small pocket on the side of the shoe is a nod to his practice of tying sandbags to his feet, and the glow-in-the-dark sole symbolizes his perseverance in practicing alone in a dark dance studio. Follow the spark in your heart to a place beyond your imagination.” Besides a cool glow in the dark feature, the shoes also incorporate zigzag stitching details, Two interchangeable patches, detachable canvas pouch with reflective accents and Lay’s personally designed logo.
Image: Converse
Image: Converse
Retailing at only US $100 it is good to see that Lay and Converse decided to keep the prices low instead of jacking them up to capitalize on Lay’s huge global fanbase. This shows Lay is a star who really cares about his fans and wants to make his work and and creations accessible to all. Although $100 may be a bit expensive for some I feel it is a worth while investment as the products are limited edition. You can purchase Lay’s collaboration collection with Converse by clicking HERE
Check out some more exclusive images of the collection sourced from Converse below as well as Lay’s promotional video.
Image: Converse
Image: Converse
Image: Converse
Image: Converse
Image: Converse
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ARTICLE BY JOURDIE
PHOTOS SOURCED FROM CONVERSE / LAY ZHANG