BETTERKIND SS 2020
BETTERKIND is back with another fashion forward collection. This season the brand’s collection was inspired by the manifestation of femininity and what it means to be a women in the year 2020. The menswear inspired pieces such as Mac coats and safari jackets are given a softer twist with the brand’s signature strings that are present throughout the entire collection. BETTERKIND’s use of strings help this collection balance strength and softness as it attempts to define femininity by incorporating masculine, casual and sporty pieces. My favorite pieces from this collection are the matching navy blouse and shorts with mini versions of the brand’s famous oversized pockets. This collection defiantly proves that BETTERKIND has found its brand identity and continues to stay true to itself and is not driven by fleeting trends that tend to heavily influence brands each season.
Take a look at the entire collection below and let us know what you think!
