YOUSER SPRING / SUMMER 2019
Korean label Youser left a lasting impression this spring/summer season at Seoul Fashion Week, held at Dongdaemun plaza in Seoul. Having won the International Woolmark Prize semi-finals in Hong Kong the brand kicked off their year with a strong start. The brand’s latest spring/summer collection proves why Youser was chosen among the hundreds of applicants to represent Asia at the International Woolmark Prize global finals at the beginning of next year.
The collection was commercially strong and made even stronger statements with pieces such as a sequent suit, jackets with capes and a rocking outfit that used the brand’s name as its main print. The brand was also one of the very few to use a diverse range of models from a variety of different ethic backgrounds. This subtly showed that Youser is ready to go global and is unafraid of fully embracing the Korean fashion industry’s newly found international attention without changing its brand identity, an issue I feel affected the collections of many other brands this season.
The year of success for Youser is far from over, as the brand continues to make its mark on the world stage with each new collection. I have a strong feeling that we will be seeing Youser’s killer spring/summer collection stocked in stores around the world next year.
