East and West Blog — East & West site

Behind The Brand: BESFXXK

Besfxxk (pronounced bi’s fak) is a South Korean an experimental fashion house created by designers / husband and wife Bona Kim and Jae Lim. The duo first met whilst studying at the prestigious London College of Fashion in 2011 and returned to South Korea to launch their label in 2017.

The brand’s unique techniques of combing historical design elements with modern trends has caught the attention of some of Europe’s biggest showrooms and earned them a coveted spot at Milian Fashion Week.

FashionJourdie GodleyJuly 15, 2020Comment

A Conversation with Liv Lo

A Conversation with Liv Lo

We recently had the honor of chatting with Liv Lo about her inspiration for launching Fit-Sphere her personal style, how she has stayed in shape during quarantine and her thoughts on fashion, food and so much more.

Conversations, LifestyleJourdie GodleyJuly 10, 2020Comment

Behind The Brand: Yohei Ohno

Known for his cutting edge designs Yohei has achieved a great deal since making his runway debut in 2015. The designer won the TOKYO FASHION AWARD 2017 and was the only Japanese designer to make the finals of the 2018 / 2019 International Woolmark prize.

FashionJourdie GodleyJuly 9, 2020Comment

Has Fashion Found A New Home in Animal Crossing?

Has Fashion Found A New Home in Animal Crossing?

During these unprecedented and uncertain times of COVID-19 fashion brands have crossed over to the Animal Crossing world as a way to engage with their fans.

Fashion, LifestyleJourdie GodleyJuly 1, 2020Comment

Danha Seoul: The Breakout Brand From BLACKPINK'S Latest MV

The music video featured amazing backdrops and stunning outfits from the likes of Celine, Alexander McQueen, Off-White and Chanel. In a production with so much fierce fashion one smaller and lesser known brand by the name of Danha Seoul managed to cut through the noise and catch the attention of netizens across Asia and beyond.

FashionJourdie GodleyJune 28, 2020Comment

A Conversation with Rianti Cartwright

A Conversation with Rianti Cartwright

Rianti Cartwright is one of Indonesia’s most popular actresses who has starred in a number of successful television series and blockbuster movies. For the past year the British-Indonesian beauty has stepped away from the spotlight to focus on her growing family with her husband Cas. We had the pleasure of chatting to Rianti about her career, fertility journey, impending motherhood during the COVID-19 pandemic and what she has planned for the rest of 2020.

ConversationsJourdie GodleyMay 15, 2020Comment

The Power of the KOL

The Power of the KOL

If you pay as much attention to China’s fashion and luxury markets as I do there is a good chance you would have come across the term Key Opinion Leader also referred to as KOL. A KOL is China’s answer to a fashion influencer but with much more influence and power than their western counterparts.

FashionJourdie GodleyMay 14, 2020Comment

How Thailand's Fashion Industry is Tackling COVID-19

How Thailand's Fashion Industry is Tackling COVID-19

Although each mall is incredibly different they are all currently facing the same criss, how to reach their customers during the COVID-19 pandemic.

Fashion, LifestyleJourdie GodleyMay 13, 2020Comment

A Conversation with Jeffrey Chang

A Conversation with Jeffrey Chang

We recently had the pleasure of chatting to Jeffrey about his journey as a Jeffreyfever, transition from a Youtuber to a musician, his favorite fashion brands, his thoughts on Asian representation and everything else in between.

ConversationsJourdie GodleyMay 6, 2020Comment

May Without The Met Gala

May Without The Met Gala

Each year the first Monday of May is one of the most important days in the fashion world’s calendar. Celebrities, designers and more flock to New York’s Metropolitan Museum of Art to attend the Annual MET Gala. The event is hosted by Vouge Editor In Chief and fashion icon Anna Wintour and is held as fundraiser for the museum’s costume Institute.

FashionJourdie GodleyMay 5, 2020Comment

Behind The Brand: Rahul Mishra

Rahul is the winner of the International Woolmark Prize 2014, the first Indian designer to be invited to showcase at the Haute Couture Week in Paris and a designer who champions slow fashion with traditional Indian textiles. His eponymous label represents the finest handwork; hand woven, hand embroidered and hand crafted in India, for the world.

FashionJourdie GodleyMay 2, 2020Comment

Let's talk about TMALL

Let's talk about TMALL

Tmall is acts as platform for local Chinese and international businesses to sell brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan therefore making it one of the most important and lucrative sites for any luxury or emerging brand wanting to break into the Chinese market.

Fashion, LifestyleJourdie GodleyMay 2, 2020Comment

Next In Fashion & Making The Cut - Fashion's New Reality TV Programs

Next In Fashion & Making The Cut - Fashion's New Reality TV Programs

Within the first quarter of 2020 fashion lovers had their fare share of choices when it came to reality shows and design competitions. Not only did we get to watch the revamped yet always classic project runway return for it’s eighteenth season but we were also introduced to two brand new programs search for the fashion world’s best new designer / brand.

Fashion, LifestyleJourdie GodleyMay 1, 2020Comment

RAHUL MISHRA RTW Spring-Summer 2020

RAHUL MISHRA RTW Spring-Summer 2020

Last September in Paris, visionary designer Rahul Mishra showed his Spring-Summer 2020 Ready to Wear collection. Although it may seem a little to be writing about this show now I feel as summer is fast approaching there is no better time to look stunning clothes to uplift your mood.

RunwayJourdie GodleyApril 29, 2020Comment

You Can Now Stream Seoul Fashion Week Online

You Can Now Stream Seoul Fashion Week Online

Take a look at interviews with Seoul Fashion Week’s designers talking about their Fall-Winter collections

FashionJourdie GodleyApril 21, 2020Comment

Masked Messages

Masked Messages

rowing up in Asia, I was so accustomed to seeing people wearing face masks. When I moved to the United States the realization that people didn’t wear them was one of the many things that shocked me, however I never thought to question why this was.

Lifestyle, Personal StyleJourdie GodleyApril 3, 2020Comment

Op-Ed ⎮More Than Just Shoes

Op-Ed ⎮More Than Just Shoes

People who know very little about the sneaker collecting world typically head over to Instagram to see what the trending styles are, and what the current “in” shoe is. While this could give you an idea of what is considered to be trendy by other collectors, social media influencers and sneaker blogs should not always influence what shoe you buy.

Jourdie GodleyMarch 31, 2020Comment

K-drama craze - our binge worthy recommendations to watch while you're stuck at home

K-drama craze - our binge worthy recommendations to watch while you're stuck at home

As most of us are now stuck at home I wanted to break down some of the best and most addicting dramas that have recently aired or are currently airing.

LifestyleJourdie GodleyMarch 25, 2020Comment

ANDREW GN Fall-Winter 2020

ANDREW GN Fall-Winter 2020

PARIS FASHION WEEK FALL-WINTER 2020

Paris based designer Andrew Gn recently showed his much anticipated Fall-Winter collection during Paris Fashion Week.

RunwayJourdie GodleyMarch 25, 2020Comment

PRIVATE POLICY Fall-Winter 2020

PRIVATE POLICY Fall-Winter 2020

NEW YORK FASHION WEEK FALL-WINTER 2020

New York based label PRIVATE POLICY made an amazing return with their Fall-Winter collection titled “Get Well Soon” at NYFW and it’s message couldn’t be more timely.

RunwayJourdie GodleyMarch 20, 2020Comment