Coach Goes Culinary

Early last year, Coach made a bold leap into the hospitality realm with the opening of The Coach Restaurant and Coach Coffee Shop at Jakarta's Grand Indonesia Mall. This move, an extension of the brand's vision of Expressive Luxury, is not just about meals but immersive experiences that resonate deeply with Coach’s discerning clientele. These openings mark the beginning of what is poised to be a series of culinary adventures set to captivate patrons throughout the Asia region and beyond.

Since Coach introduced its vision of Expressive Luxury in 2022, the brand has been on a trajectory of transformation, evolving into a platform that celebrates individuality through emotional storytelling. With its mantra, "The Courage to Be Real," Coach has carved a niche by curating immersive experiences that engage the senses and spark joy. The brand's pivot into the world of hospitality is a natural extension, building upon the triumphs of its bespoke "Coach Play" stores and recent pop-ups that have underscored the significance of hospitality in its narrative.

Stepping into The Coach Restaurant is akin to stepping into the bustling streets of New York City. Drawing inspiration from its hometown's iconic visual language, the restaurant infuses classic steakhouse offerings with Coach's unmistakable craftsmanship. Designed in collaboration with Stuart Vevers and William Sofield, the space exudes an aura of intimate sophistication, blending Coach's heritage with a contemporary flair. From the "Taxicab Yellow" accents to the bistro-style leather booths, the restaurant creates a sensory experience that evokes the energy and spirit of New York City.

Adjacent to this unique dining destination lies the Coach Coffee Shop, a whimsical reinterpretation of a quintessential New York corner store. Here, patrons can savor diner classics amidst an urban-inspired ambiance that pays homage to Coach’s roots. As Todd Kahn, Coach's CEO, articulates, these ventures embody the brand's unwavering commitment to crafting immersive experiences that resonate on a global scale. The coffee shop also debuts Lil Miss Jo, a friendly mascot inspired by vintage New York diner imagery and the city’s vibrant spirit.

The opening of The Coach Restaurant and Coach Coffee Shop marked a new chapter in Coach's narrative, one characterized by innovation and boundless creativity. As Stuart Vevers aptly puts it, these ventures epitomize Coach's endeavor to reimagine its heritage in ways that defy convention, inviting patrons on a journey that is as imaginative as it is enchanting. With plans for expansion through initiatives like Coach Play pop-ups and the Coach Tabby Shop, Coach’s vision of Expressive Luxury is poised to leave an indelible mark on the global culinary landscape in 2025 and beyond.